Elle Collective (formally Elle Homewares) began when wife (Lauren) wanted to buy a concrete succulent planter from a local homewares shop. Husband (Nate) thought it would fun to experiment in their home garage making one. Not only was he successful, but he also started creating a range of high quality concrete items which were then sold at various local markets.
Once Lauren & Nate fell pregnant with their first baby, they decided to research, design and craft environmentally-friendly products for babies. Before they knew it, the table saw replaced the concrete mixer and working with timber was their new love!Being a Primary teacher, Lauren loves designing and creating educational toys and resources that she hopes young children (ages 3+) will enjoy.